Marketing departments had a tough time in 2020, with budget cuts and job losses. Remaining teams are struggling to keep up with increased workloads and higher standards for quality content. Nearly one-third of marketers have said that their CEO is paying closer attention to their messaging and content since the pandemic began. As a result, 82% of senior marketers are struggling to create enough high-quality content.
To help marketers manage their workload, the article suggest three strategies: ignoring shiny new things, investing in email optimization, and bringing in AI to help. Ignoring new channels, optimizing email, and leveraging AI can help marketers breathe easy and maximize ROI.
The article encourages marketers to stay the course and take advantage of helpful tools to weather the storm. By prioritizing the right channels and bringing in AI to help, marketers can get back to breathing easy.
Three Ways Marketers Can Survive in 2021
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