B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Communication and connections are essential in adapting to the new normal, especially when it comes to ensuring the best possible customer experience. When adjusting, take it one step at a time and remain true to your brand. Print materials can help keep your message top-of-mind and are more effective than digital when it comes to retaining information. Varying communication strategies can reach more people and help make your messages more memorable.
Consistency is key in building a brand. Color consistency is especially important, and printing in multiple locations requires the right support and precision. Relying on a print and logistics expert can help get your message out without interruption.
Print materials can be a powerful tool in connecting with customers, but it is essential to understand that message fatigue can set in. Refreshing your campaign message and maintaining consistency are critical for audience engagement and for setting your brand apart from competitors.
A New Type of Customer Connection: The Evolving Role of Print
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Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.