Companies want warm leads, and tracking the movement of contacts in and out of your client base is one of the easiest ways to find them. With this method, we've seen 35-60% open rates, 10-30% clickthrough rates, and 3X+ meeting rates compared to cold outreach. In July 2020, more than 5,000 C-suite executives at companies with more than 1,000 employees left their jobs, making it easier to find warm leads.
Buyers who have moved within the past year are the most likely to take a meeting with your sales team. During outbound sales campaigns, they are 3X as likely to engage in a conversation, open emails at 2X the rate of cold emails, and click emails at 3X the rate of cold emails. They are also 2-3X more likely to move to the next stage of your sales process than cold leads.
You can use LinkedIn's Sales Navigator to track down buyers who have left your existing clients. Additionally, you can access your CRM, marketing automation, and user lists. It may take some research, but the company can now have 9,200 warm leads to target. Reach out with emails, phone calls, and LinkedIn outreach tactics for the best results.
Buyers Leave Your Clients. Find Them and Sell to Them Again.
Don't worry ... it's FREE!
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.
Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.
Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.
When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.
Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.