Four Successful Ways to Combine Inbound and Outbound Marketing

Inbound and outbound marketing are often seen as competitors, but they are really complementary, like salt and pepper. Inbound marketing involves prospects telling you that they are interested, while outbound marketing requires you to ask prospects if they are interested. Both are powerful lead generation tools that work together to create a stronger marketing strategy.

To put both inbound and outbound marketing to work, you should adopt a push-pull approach, embrace email, boost branding, and track and tweak your efforts. Email is still popular, with more than three-quarters of marketers saying their engagement had boomed. Outbound marketing can get your funnel started, and inbound can help prospects find the solution they need. Tracking your efforts can help you find the right balance for maximum success.

Inbound and outbound marketing are two sides of the same coin. Use them together to create a marketing strategy that is stronger than either one used alone. This will help you solve customer pain points and reflect your company's excellent messaging.