Six 'New Normal' Marketing Tips for Reopening Businesses

The COVID-19 pandemic has disrupted lives and businesses, presenting a challenge to marketers on how to drive sales and profitability in the "new normal". Fortunately, there are some ground rules to address marketing post-COVID. Reopening communications should address the concerns of all stakeholders, and customer communication should be done across all channels. Social media should be used to post helpful content, and customer experience should be enhanced with digital tools. Expectations should be managed with transparency, and campaigns should be monitored for effectiveness.

Digital marketing is now more important than ever. Have a plan that addresses all stakeholders, communicate with customers candidly and transparently, and update social media with helpful content. Enhance the customer experience with digital tools, manage expectations with transparency, and monitor campaigns for effectiveness.

Reopening during and after the pandemic is an opportunity for marketers to take advantage of new marketing and communications approaches. Digital marketing is essential and customer experience should be enhanced with digital tools. Keep an eye on competitors and communicate across all channels, while managing expectations with transparency. Monitor campaigns for effectiveness and navigate the "new normal" in the industry.