
How Much Can AI Tools Accelerate Marketing Growth?
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Catch up on select AI news and developments from the past week or so (in no particular order). Apple is reportedly exploring AI search providers like OpenAI and Perplexity for Safari, signaling a potential break from its $20B/year default search deal with Google.
OpenAI has launched "OpenAI for Countries," offering nations help to build AI infrastructure aligned with democratic values. The initiative includes localized ChatGPT, national data centers, startup funding, and AI safety standards.
A balanced AI copyright report by the US Copyright Office was followed by the sudden firing of its head by the Trump administration, prompting legal and political disputes. A shift in default search engines could fragment search behavior, requiring marketers to broaden optimization efforts beyond Google to new AI-native search platforms.
... continue reading belowAI Update, May 16, 2025: AI News and Views From the Past Week
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Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.