AI Update, March 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

Google updates Gemma AI model for enhanced single-GPU performance. Google introduced Gemma 3, an AI model optimized for single-GPU performance, surpassing competitors like Llama and OpenAI models in efficiency. It supports 35+ languages, text, image, and video analysis, and is designed for efficient deployment on Nvidia GPUs. The update includes an improved vision encoder and a ShieldGemma 2 classifier to filter explicit or violent content. Google offers $10,000 in Cloud credits for AI research. Critics argue its license restrictions limit openness. Importance for marketers: More efficient AI models enable cost-effective deployment, supporting AI-driven marketing automation without requiring extensive hardware investments.

OpenAI unveils new AI model excelling at creative writing. OpenAI CEO Sam Altman introduced an unnamed AI model specialized in creative writing, saying it produced work that left him "struck." He shared an AI-generated metafictional short story exploring grief and AI consciousness. The announcement fuels copyright concerns, with authors and publishers alleging unauthorized use of copyrighted content for training. The New York Times and other creatives have filed lawsuits. OpenAI admitted that copyrighted material is essential for AI training. Importance for marketers: AI's ability to generate high-quality creative content raises ethical and legal questions, making copyright compliance critical for marketing campaigns.

French publishers sue Meta over AI training on copyrighted content. Three French organizations—SNE (publishers), SNAC (authors), and SGDL (creators)—have sued Meta, alleging unauthorized use of copyrighted content for AI training. They argue this practice amounts to "economic parasitism", benefiting Meta without compensating content creators. This follows similar lawsuits in the US, Canada, and India against OpenAI and Meta. The legal battle highlights the growing conflict between AI companies and copyright holders as AI development accelerates. Importance for marketers: These lawsuits could reshape AI content regulations, requiring marketers to ensure AI-generated content complies with copyright laws to avoid legal risks.