AI is impacting email programs through content generation, according to Litmus and Datalily's recent research.
The report was based on data from a survey of 692 marketing professionals in North America and Europe from December 2024 to January 2025.
The top uses for AI in email marketing are generative tools, personalization, and campaign performance analysis, with expectations for future impact on these areas.
How AI Is Impacting Email Marketing
Don't worry ... it's FREE!
Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.
As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.