AI is impacting email programs through content generation, according to Litmus and Datalily's recent research.
The report was based on data from a survey of 692 marketing professionals in North America and Europe from December 2024 to January 2025.
The top uses for AI in email marketing are generative tools, personalization, and campaign performance analysis, with expectations for future impact on these areas.
How AI Is Impacting Email Marketing
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