How AI Is Impacting Email Marketing

7 Email Engagement Metrics to Track for AI Inboxes

Open rates stopped measuring people in 2021. Here are seven email engagement metrics that shape inbox placement in the AI era, how to calculate each, and which to build first. Read more

Email Marketing

How Do Image-Heavy Small Business Emails Perform?

Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns.

Email Marketing

What Makes a Business Email Feel Trustworthy?

Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address, according to recent research.

Email Marketing

How Many People Does It Take to Send a Marketing Email?

Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research.

Email Marketing

Marketers' Top Priorities for Email Campaigns This Year

Marketers say increasing engagement and expanding the use of AI tools are their top email marketing priorities in 2026, according to research from Litmus.

Email Marketing

Read It Out Loud: The Cold Email Test That Improves Response Rates

Most cold emails fail because they sound like templates. Learn how the read-aloud test, concise messaging, and personalized outreach can improve reply rates and drive more conversations. Read more

How AI Is Impacting Email Marketing

Related Articles

7 Email Engagement Metrics to Track for AI Inboxes

How Do Image-Heavy Small Business Emails Perform?

What Makes a Business Email Feel Trustworthy?

How Many People Does It Take to Send a Marketing Email?

Marketers' Top Priorities for Email Campaigns This Year

Read It Out Loud: The Cold Email Test That Improves Response Rates

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