According to recent research from RSW/US, most marketing agencies expect business to be better in 2024 compared to 2023.
The report, based on a survey of 155 professionals in the US and Canada, shows that 56% of respondents expect some improvement in business this year.
70% of respondents do not expect clients to change the amount of agency work handled in-house, and AI-powered personalization is predicted to be the most impactful trend in 2024.
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The Business Outlook for Marketing Agencies in 2024
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Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...