B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
The Business Outlook for Marketing Agencies in 2024
Marketing Strategy — Wed., Jan. 31, 2024According to recent research from RSW/US, most marketing agencies expect business to be better in 2024 compared to 2023.
The report, based on a survey of 155 professionals in the US and Canada, shows that 56% of respondents expect some improvement in business this year.
70% of respondents do not expect clients to change the amount of agency work handled in-house, and AI-powered personalization is predicted to be the most impactful trend in 2024.
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The Business Outlook for Marketing Agencies in 2024
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