
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Recent research from Ah Um found that senior leaders at enterprise tech companies are most concerned with whether the information they find will help them meet a specific goal. According to the survey of 286 senior leaders, 50% prioritize the type of information, 28% prioritize the standard of information, and 17% prioritize the format.
The research revealed that both decision-makers and decision-shapers are most drawn into B2B content by its visuals. Additionally, tech company decision-makers are more likely to see B2B content on LinkedIn compared to decision-shapers.
The survey was conducted in the United States among tech, analytics, and AI companies with 5,000 or more employees. It provided insight into how decision-makers and decision-shapers consume content.
... continue reading belowWhat Senior Tech Leaders Look for in B2B Content
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Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
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