Recent research from Ah Um found that senior leaders at enterprise tech companies are most concerned with whether the information they find will help them meet a specific goal. According to the survey of 286 senior leaders, 50% prioritize the type of information, 28% prioritize the standard of information, and 17% prioritize the format.
The research revealed that both decision-makers and decision-shapers are most drawn into B2B content by its visuals. Additionally, tech company decision-makers are more likely to see B2B content on LinkedIn compared to decision-shapers.
The survey was conducted in the United States among tech, analytics, and AI companies with 5,000 or more employees. It provided insight into how decision-makers and decision-shapers consume content.
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What Senior Tech Leaders Look for in B2B Content
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