
B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
According to recent research from Dun & Bradstreet, senior B2B marketing and sales professionals cite inaccurate customer data as the biggest impediment to succeeding with data-driven marketing. Survey respondents also noted the cost of third-party data and lack of analytic capabilities as obstacles.
When it comes to go-to-market activities, 54% of respondents said that generating customer insights is impeded by poor data quality, while 47% cited creating personalized content/messaging.
Only 29% of respondents were completely confident in the overall state of data quality across their organization, while 66% reported being completely or fairly confident that their company's target audience data is current and free of significant gaps.
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
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What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
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