
Are You Really Reaching Your Ideal Audience?
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
According to recent research from Dun & Bradstreet, senior B2B marketing and sales professionals cite inaccurate customer data as the biggest impediment to succeeding with data-driven marketing. Survey respondents also noted the cost of third-party data and lack of analytic capabilities as obstacles.
When it comes to go-to-market activities, 54% of respondents said that generating customer insights is impeded by poor data quality, while 47% cited creating personalized content/messaging.
Only 29% of respondents were completely confident in the overall state of data quality across their organization, while 66% reported being completely or fairly confident that their company's target audience data is current and free of significant gaps.
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
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Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
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