According to recent research from RSW/US, many marketing agencies are finding it harder to obtain new business this year compared to last year. The survey was conducted in 2022 among 150 people who work at marketing agencies in the US and Canada, with 43% saying it was harder or much harder than 2021.
The report also showed that the number of new business opportunities for their agency had increased in 2022 for 31% of respondents, compared to 51% who said the same for 2021. Among those who said it was harder, the top reasons were that it had become harder to break through and that there were fewer opportunities.
The research was conducted through a survey in 2022 among 150 people who work at marketing agencies in the US and Canada. It provides insight into how difficult it is for marketing agencies to obtain new business.
... continue reading below
The New Business Environment for Marketing Agencies
Don't worry ... it's FREE!
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...