Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Marketers believe that accurate measurement is the most important element for a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. 72% of survey respondents said that accurate measurement was essential, followed by integrated marketing technology, dashboards/visualizations of analytics, and an optimized channel mix.
However, 54% of B2B marketers said their current marketing technology stack partially allows them to measure multichannel marketing initiatives. Insufficient budget/resources and a lack of an efficient strategy were the greatest challenges for executing a successful multichannel marketing strategy.
Despite these challenges, 72% of B2B marketers rate their current multichannel marketing strategy as somewhat successful. The research was based on a survey conducted in June 2022 among 98 marketers who work for B2B firms.
... continue reading belowThe Most Important Elements of a B2B Multichannel Strategy
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.