B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
The Most Important Elements of a B2B Multichannel Strategy
Marketing Strategy — Tue., Sep. 20, 2022Marketers believe that accurate measurement is the most important element for a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. 72% of survey respondents said that accurate measurement was essential, followed by integrated marketing technology, dashboards/visualizations of analytics, and an optimized channel mix.
However, 54% of B2B marketers said their current marketing technology stack partially allows them to measure multichannel marketing initiatives. Insufficient budget/resources and a lack of an efficient strategy were the greatest challenges for executing a successful multichannel marketing strategy.
Despite these challenges, 72% of B2B marketers rate their current multichannel marketing strategy as somewhat successful. The research was based on a survey conducted in June 2022 among 98 marketers who work for B2B firms.
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The Most Important Elements of a B2B Multichannel Strategy
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