The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
According to research from Nielsen, 56% of daily podcast listeners say they have been listening to podcasts more frequently and 52% say the number of podcasts they listen to has increased in the past two years. Over half (51%) of daily podcast listeners say they started listening in the past two years. Gracenote Audio On-Demand data shows that audiences now have 2 million podcast series and 92 million episodes to choose from, a growth of 163% and 173%, respectively in two years.
Most podcast listeners say they have resumed pre-COVID activities such as shopping for groceries in store, driving, and getting together with friends and family. The research from Nielsen was based on a combination of Nielsen data and third-party data.
The recent findings from Nielsen suggest that podcast listening is increasing, with more content available for audiences to choose from. This is reflected in the pre-COVID activities that daily podcast listeners are resuming. Advertisers should be aware of these trends and capitalize on podcasting as an effective form of marketing.
... continue reading belowThe Podcast Boom: Audience and Content Trends
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