The Digital Activities Marketers Are Excelling At and Struggling With

Senior marketers have been continuously testing and iterating on their digital marketing activities, according to recent research from The CMO Survey. 67% of respondents said they are excelling at understanding the tech roadmap and sharing information cross-functionally.

However, there is still room for improvement in integrating customer data across all touchpoints (28%), investing in advanced measurement techniques (29%), and combining digital and offline data to create a unified data foundation (32%). 78% of senior marketers have been investing in data analytics to improve digital marketing performance.

The report was based on data from a survey conducted in January and February, 2022, among 320 senior marketers (97% are VP or above) for US-based companies.