Recent research from Airship shows that the top reasons people opt out of notifications from brand's mobile apps are because messaging is too frequent (51%) and because the notifications are not relevant/personalized to their needs (40%).
On the other hand, respondents say they top reasons they've opted in to notifications from brand's mobile apps are to earn immediate discounts/loyalty rewards (35%), get alerts about shipping/delivery (25%), and to receive order confirmations/receipts (25%).
The report was based on data from a survey of 9,143 respondents in Australia, France, Germany, India, Singapore, the United Kingdom, and the United States.
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Why People Opt Out of (And In to) Mobile Notifications From Brands
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