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What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.
Why People Opt Out of (And In to) Mobile Notifications From Brands
Communications — Wed., Jan. 5, 2022Recent research from Airship shows that the top reasons people opt out of notifications from brand's mobile apps are because messaging is too frequent (51%) and because the notifications are not relevant/personalized to their needs (40%).
On the other hand, respondents say they top reasons they've opted in to notifications from brand's mobile apps are to earn immediate discounts/loyalty rewards (35%), get alerts about shipping/delivery (25%), and to receive order confirmations/receipts (25%).
The report was based on data from a survey of 9,143 respondents in Australia, France, Germany, India, Singapore, the United Kingdom, and the United States.
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Why People Opt Out of (And In to) Mobile Notifications From Brands
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