![Budgeting for 2022: Marketers' Email Spend Plans](https://i.b2bprofs.com/assets/images/articles/lg/211130-chart-lg.jpg)
Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
According to research from Litmus, 43% of marketers plan to maintain their current spend level on email marketing in 2022 and 37% plan to increase their spend level. Additionally, 32% of marketers plan to increase their budget for email team personnel and 36% plan to invest more in integrating email with other channels.
COVID-19 has had a significant impact on email strategy, with 62% of marketers saying it changed their strategy a little bit and 22% saying it changed it significantly. As a result, 70% of marketers reported an increase in email workload, and 61% reported an increase in email volume.
The research was based on data from a survey of nearly 400 marketing professionals around the world. The findings suggest an increased focus on email marketing and team personnel in 2022, likely due to the impact of COVID-19.
... continue reading belowBudgeting for 2022: Marketers' Email Spend Plans
Don't worry ... it's FREE!
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.