Budgeting for 2022: Marketers' Email Spend Plans

Email Marketing — Tue., Nov. 30, 2021

According to research from Litmus, 43% of marketers plan to maintain their current spend level on email marketing in 2022 and 37% plan to increase their spend level. Additionally, 32% of marketers plan to increase their budget for email team personnel and 36% plan to invest more in integrating email with other channels.

COVID-19 has had a significant impact on email strategy, with 62% of marketers saying it changed their strategy a little bit and 22% saying it changed it significantly. As a result, 70% of marketers reported an increase in email workload, and 61% reported an increase in email volume.

The research was based on data from a survey of nearly 400 marketing professionals around the world. The findings suggest an increased focus on email marketing and team personnel in 2022, likely due to the impact of COVID-19.

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