The Behaviors of 'Buyer-First' Salespeople

LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada to better understand what it means to be a "buyer first" salesperson. 65% of salespeople surveyed say they always put the buyer first, while buyers cite being completely transparent about pricing, staying actively engaged after the sale and offering product tests/trainings/trials as important behaviors.

However, only 30% of buyers say salespeople are always completely transparent about pricing, and only 28% say salespeople always stay actively engaged after the sale. 46% of salespeople say they are always completely transparent about pricing, and 43% say they always stay actively engaged after the sale.

The report was based on data from a survey of more than 400 buyers and 400 sellers in the United States and Canada. It is important for salespeople to prioritize the buyer first and ensure transparency and value delivery to reach success.