The Behaviors of 'Buyer-First' Salespeople

The Behaviors of 'Buyer-First' Salespeople

Marketing Strategy — Tue., Jun. 8, 2021

LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada to better understand what it means to be a "buyer first" salesperson. 65% of salespeople surveyed say they always put the buyer first, while buyers cite being completely transparent about pricing, staying actively engaged after the sale and offering product tests/trainings/trials as important behaviors.

However, only 30% of buyers say salespeople are always completely transparent about pricing, and only 28% say salespeople always stay actively engaged after the sale. 46% of salespeople say they are always completely transparent about pricing, and 43% say they always stay actively engaged after the sale.

The report was based on data from a survey of more than 400 buyers and 400 sellers in the United States and Canada. It is important for salespeople to prioritize the buyer first and ensure transparency and value delivery to reach success.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Behaviors of 'Buyer-First' Salespeople

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Data-Driven CMO: From Brand Builder to Revenue Generator

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

The Gap Between Marketing Agency Confidence and Client Satisfaction

The Gap Between Marketing Agency Confidence and Client Satisfaction

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

The Current and Future Trends Shaping B2B Marketing

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Three Market Penetration Tactics That Boost Sales and Growth

Three Market Penetration Tactics That Boost Sales and Growth

Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

Subscribe to the MarketingProfs Today newsletter