According to recent research from Mailjet, 50% of marketers reported their email strategy changed in response to the COVID-19 pandemic. 56% of respondents sent a higher volume of emails, while 49% increased the frequency of emails sent.
The report was based on data from a survey of 760 email marketers. 35% said their strategy had not changed, 13% said their strategy changed but not due to the pandemic and 2% were unsure.
These results demonstrate how important it is for marketers to be aware of the current environment and adjust their strategies accordingly. With the right approach, email marketing can be used effectively even during difficult times.
The Pandemic's Impact on Marketers' Email Strategies
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