How to Get Started With Multilingual Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The Most Important Email Marketing Optimizations
Email Marketing — Tue., Feb. 16, 2021Recent research from Ascend2 found that marketers say enhancing personalization and testing designs are essential email strategy optimizations. 43% of respondents cited personalization, and 39% cited data quality, as the most important characteristics to improve for effective email campaigns.
Prior to launching email campaigns, respondents said the most important attributes to test are design (43%) and deliverability (36%). Automated series that are most effective for email engagement are welcome/thank you messages (49%) and survey/feedback messages (46%).
The report was based on a survey of 298 marketers in December 2020, 40% of whom work for B2C firms, 31% for B2B firms, and 29% for hybrid B2C-B2B firms.
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The Most Important Email Marketing Optimizations
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