
B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Webinars, SEO, and email have grown in importance for B2B tech marketers since the outbreak of the COVID-19 pandemic, according to recent research from FINITE and 93x.
57% of B2B tech marketers said webinars have increased in importance, 39% said SEO has increased in importance, and 32% said email has increased in importance.
The biggest tech marketing challenges for 2021 are balancing quality and quantity (47%), digital fatigue (44%), and measuring the right KPIs (40%).
COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
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What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
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Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
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B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.