B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
What Digital Marketing Execs Want to Improve in the Year Ahead
Marketing Strategy — Wed., Dec. 16, 2020According to recent research from Altimeter, senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation.
Just over half (52%) of respondents say improving the ability to personalize experiences based on different criteria is a top priority, while 42% and 37% prioritize improving performance and segmentation, respectively. The top objectives of their digital marketing efforts in the next 12 months are acquiring new customers (40%) and increasing share-of-spend from key existing customers (39%).
The most desired skills for their digital marketing hires in 2020-2021 are data analysis, marketing automation/software expertise, and UX design. The report was based on data from a survey conducted in 2020 among 476 senior digital marketers in North America, Europe, and China.
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What Digital Marketing Execs Want to Improve in the Year Ahead
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