A recent research from Litmus found that Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020. 33% of the email opens examined occurred on the iPhone email client, and 32% occurred in Gmail. Other popular clients include Apple Mail (10%), Outlook (7%), and Yahoo Mail (5%).
Gmail is the most popular webmail client, accounting for 72% of the webmail opens. The report was based on data from nearly 10 billion worldwide email opens anonymously collected between January 1 and September 30, 2020.
Overall, Apple iPhone and Google Gmail lead the way for most popular clients for opening emails in 2020. The research provides valuable insights into email engagement that can help marketers tailor their email campaigns to the right clients.
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The Most Popular Email Clients in 2020
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