What Motivates B2B Buyers to Share Vendor Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
64% of B2B marketers rely on content gating to capture contact details of prospects and customers, according to recent research from Finite and CogniClick. 34% of respondents say they sometimes gate content, 25% say they often gate content, and 5% say they always gate content.
The biggest content challenges for B2B marketers are producing enough content (35%), reaching the right audience (26%), and measuring ROI (16%). The research also found other content-related findings, which can be found in the accompanying infographic.
The report was based on data from a survey of 100 B2B marketers. It provides a comprehensive understanding of content gating and associated challenges for B2B marketers.
Do Most B2B Marketers Gate Content?
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B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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