B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
According to recent research from McKinsey & Company, most B2B companies around the world have already reduced their marketing spend due to COVID-19. A survey of 3,700 B2B decision-makers in 11 countries revealed that 62% of them have lowered their marketing budget. Half of US B2B decision-makers are optimistic that the economy will rebound in 2-3 months.
The survey also showed that digital interactions are now more important than traditional interactions with vendors. B2B buyers said live chat is the most beneficial channel for researching suppliers. Furthermore, 97% of B2B enterprise companies and 96% of B2B SMBs have changed their go-to-market model due to COVID-19, with 65% saying the new model is as effective or more effective than the pre-pandemic sales model.
These findings demonstrate the significant impact of the pandemic on the B2B marketing landscape. Companies need to adjust their strategies and adapt to digital approaches in order to remain competitive.
... continue reading belowB2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales
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Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
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