Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay
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Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.
Catch up on select AI news and developments from the past week or so. Stay in the know.