The world of content marketing is merging B2C and B2B strategies, which creates emotional connections and personalization opportunities. Storytelling, visuals, and varying content types should be explored for any B2B content strategy.
Examples such as Expedia Group's podcast, Slack's video campaign, ZoomInfo's intent data, Optimizely's web experiences, and Vidyard's personalized video messaging demonstrate the power of B2C strategies for B2B outcomes.
Data is important, but humans crave connection, authenticity, and engagement. For B2B marketers, let's rethink and reshape strategies and push the boundaries on creativity and content.
B2C Strategies for Better B2B Content Marketing
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