How Much Harder Has Email Marketing Become?

How Much Harder Has Email Marketing Become?

Email Marketing — Wed., Apr. 19, 2023

The 10-year anniversary of the first edition of Email Marketing Rules was celebrated last month by releasing a greatly expanded fourth edition. It contains 53% more rules and a 143% bigger glossary, and is three times longer. The fourth edition discusses changes that have happened in the past decade, such as CASL, GDPR, and CCPA, as well as dark mode and AI. Adapting to these changes is difficult, but necessary in order to be successful in email marketing.

AI and machine-learning, omnichannel orchestration, and customer data platforms are some of the changes that will help marketers achieve the goal of sending the right message to the right person at the right time. Although it won't be easy, it will be a rewarding challenge that can help marketers advance their careers. More resources are available to help marketers adjust to the changing landscape of email marketing.

Email marketing has become more complex over the past decade, and will likely continue to evolve in the future. To stay ahead of the competition, marketers must embrace the changes and adapt their strategies accordingly.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Much Harder Has Email Marketing Become?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Get Started With Multilingual Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

Email Opens Are Not Dead: What's Changed and What Hasn't

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

Reimagining Communication: The Evolution and Staying Power of Email

Reimagining Communication: The Evolution and Staying Power of Email

Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

Email Behavior Trends for 2023

Email Behavior Trends for 2023

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

How to Use Email Suppression Lists for Better Email Marketing

How to Use Email Suppression Lists for Better Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

Subscribe to the MarketingProfs Today newsletter