Three Ways Generative AI Will Change B2B Marketing

Artificial Intelligence — Wed., Mar. 29, 2023 Generative AI refers to the use of AI to create content such as images, text, and video. Generative AI will have an impact on B2B marketing in three ways. First, generative AI will be used in the B2B marketing tools used today, such as Salesforce's Einstein GPT and HubSpot's ChatSpot. This integration will allow sales and marketing teams to interact with their software using natural language. Second, generative AI will be integrated into standard office productivity software, such as Microsoft's Copilot and Google's PaLM language model. These virtual assistants will be able to generate presentations and reports using prompts. Finally, generative AI will be productized and sold as a service. This will offer marketing departments more creative output at a lower cost. However, the article notes that this approach could also lead to a lack of creativity and personalization in marketing content. ... continue reading below