AI for Business and Marketing: What's Possible (And What's Not)

The market meltdown in tech has left one area unscathed: while the market punishes tech stocks, AI is unabashedly on fire. And investor interest is warranted: AI that is actually good is already here. The question now is, When and how do businesses supplement their workflows and processes with AI?

AI can improve or take over many business processes: customer service and support, employee scheduling, data analysis, expense management, legal and minor contract drafting, digital marketing, customer acquisition and more. To best understand and implement AI, it's important to understand how the technology works.

If the goal is to drive more revenue, companies should prioritize AI solutions in digital marketing. Generative AI can now be used to create more personalized and targeted marketing campaign imagery and copy. If the goal is to reduce costs, AI can be used to automate simple tasks in customer support, such as sending out automatic responses to common queries.