Artificial Intelligence (AI) is already being used to generate press releases, email outreach and social media updates, making it more efficient than human work. Many industries have adopted AI to increase efficiency and profits, but PR is lagging behind. Despite its current limitations, it is important for PR to adopt AI in order to stay relevant and avoid obsolescence.
Companies can integrate AI into various facets of their business, like generating press releases, sending pitches to journalists and doing social media outreach. AI will never replace human ingenuity, creativity and originality, but using it can help increase capacity and output. Companies that start using AI now will be better positioned to take advantage of its improvements in the future.
AI can be intimidating due to its tech-heavy subject, so it is understandable that some marketers are hesitant. But if they do not start using AI, they will be outrun by companies that do. AI is here to stay and it is important to start adapting to it now.
Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
Don't worry ... it's FREE!
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.