B2B marketers must humanize their strategies to win over their audiences. Cost-effective digital media provides ample opportunity to do so, and marketers should use five tips to improve their strategy: humanize their target audience, diversify their channels, align messaging with touchpoints, measure more than leads, and give campaigns time.
Research the people behind the professionals to decide which tactics will reach and resonate with them. Testing new channels, such as programmatic audio, is crucial to capture multiple touchpoints. With a full-funnel mindset, marketers can create messaging that resonates and measure channels holistically. Finally, patience is key to drive results from B2B strategies.
For more resources on humanizing B2B strategies, check out the articles and podcast linked in the article.
How to Humanize Your B2B Strategy in Five Steps
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