
B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
B2B marketers must humanize their strategies to win over their audiences. Cost-effective digital media provides ample opportunity to do so, and marketers should use five tips to improve their strategy: humanize their target audience, diversify their channels, align messaging with touchpoints, measure more than leads, and give campaigns time.
Research the people behind the professionals to decide which tactics will reach and resonate with them. Testing new channels, such as programmatic audio, is crucial to capture multiple touchpoints. With a full-funnel mindset, marketers can create messaging that resonates and measure channels holistically. Finally, patience is key to drive results from B2B strategies.
For more resources on humanizing B2B strategies, check out the articles and podcast linked in the article.
How to Humanize Your B2B Strategy in Five Steps
Don't worry ... it's FREE!
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.