Be honest: If you were an adult in 2007, did you ever imagine texting would be a primary form of communication? People love texting, and it is a great tool for marketers with high conversion rates. Texting is at a tipping point in effectiveness, and it is important that marketers use it to their advantage. For one thing, folders are coming, making it more like email.
When using text for communication, it is important to build conversations and provide value through relevant offers and a great customer experience. It is also important to collect clean opt-in consent forms in digital format. Additionally, it is important to accept that people may opt-in and opt-out when they feel like it.
Texting may not dominate forever, and voice-enabled environments may take over. For now, it is important to embrace text marketing and use it to its fullest potential. By following the tips outlined in the article, businesses can be successful with their text marketing initiatives.
Four Rules for Riding the Texting Wave Before It's Gone
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