The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Written communication is an important part of business, yet it often goes underrated. A survey found that 53.4% of people would be negative about further cooperation with a company if its sales reps sent emails with typos, while 26.3% wouldn't even bother to reply. Poor business writing can cost businesses nearly $400 billion each year. It can prevent potential customers from making a purchase, affect team productivity, and cause misunderstandings.
To improve business writing, use straightforward language, create a style guide, take time to write and rewrite, have someone proofread, and use AI writing assistants. These steps can help you avoid costly mistakes and ensure your message is conveyed correctly.
By following these tips, you can create effective business communications that will keep your readers engaged and help your business succeed.
The Cost of Poor Business Writing
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.