How to Perform a Competitive Analysis of the Mobile App Market

How to Perform a Competitive Analysis of the Mobile App Market

Communications — Wed., Jul. 20, 2022

Mobile apps are an integral part of our lives, with 2.87 million apps on the Google Play store alone. The mobile app industry is a lucrative one, with global revenue in 2020 at over $318 billion. To ensure your mobile app stands out from the competition, competitive analysis can help you identify ways to make your app better than the rest. This involves examining the apps of your competitors, understanding the market, and researching customer reviews and ratings. Knowing your customers and the industry is key for success.

Competitive analysis is a form of market research that should be carried out at concept stage and revisited during app development. Start by determining what makes your app stand out, and then research your competitorsí apps, strategies, and reviews. Create a competitive analysis matrix to display the data in an accessible format and compare it with your own plans. Knowing how your competitors are positioned is key to competitive intelligence and success.

Competitive analysis can help ensure your mobile app stands out and earns you a slice of the pie. It should inform both your business and development plans and should be revisited throughout development. By understanding both the market and the apps you will be competing with, you can develop and market an app that bridges any gaps.

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