How to Level-Up Your Content Marketing With a Topic-Cluster Plan

Organic search drives more than half of all website traffic and the first five search engine results get the majority of the clicks. To make sure you are taking advantage of over 3.5 billion searches every day, a topic cluster plan is a must-have for any content marketing strategy. Topic clusters are made up of a pillar page and cluster content, with hyperlinks connecting them. Pillar pages should target keywords with higher search volumes and cluster content should focus on longer-tail queries that relate to the core topic.

Using topic clusters helps to improve SEO by allowing Google to understand the hierarchy of the website and how content interrelates. It also helps readers to dig deeper into the topic and increases the dwell time on the website. To get started with a topic-driven approach, align your core business offerings with your target audience, group major issues into broad subject areas, build out the core topic and subtopics, create and develop the pillar pages and related blog posts, and map out your content strategy.

Topic-driven content can help improve organic search traffic, create better content, and provide a positive experience for your visitors. Get started on the next batch of content by using the topic cluster framework and recognize yourself as an expert in your niche.