How to Write Persuasive Blog Posts: A Template

Persuasion is an art and science, and there are many data-based strategies and techniques to create persuasive communication. Here are five key characteristics of persuasive blog posts and a simple five-paragraph template for creating them. They should be logic-based, data-driven, proven, not told, short, and not lines drawn in the sand. The template includes instructions to not bury the lead, state your case in a single line or short paragraph, make three arguments, and reiterate your point of view in the final paragraph.

The most persuasive blog posts are logical, data-driven, proven, short, and non-confrontational. Use the template to quickly create better persuasive blog posts that include summarizing the current state or problem, defining the change sought, offering a vision of the future, making a persuasive argument, supporting it with data, and providing a simple next step.

For more resources on persuasive writing, check out the articles linked. With the right techniques and tools, anyone can learn the art of persuasion.