The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

In the 2010s, businesses started leveraging data democratized by the Web and content marketing became a popular way to build credibility, grow brand awareness and drive business growth. However, many marketers struggle with accessing subject-matter experts for content creation and lack of internal collaboration. A knowledge bank can help streamline the content creation process by providing insights from subject-matter experts which can be used as a springboard for content ideas.

To get started, use a template and customize it to fit your needs. Remember to add important details, such as dates and relevant links and create formatting guidelines, so the knowledge bank is easy to navigate. Don't forget to review and update the knowledge bank regularly, and set user guidelines and ensure companywide access.

A knowledge bank can help marketers create better content faster and save time in the content creation process. It also helps reduce unnecessary friction, making it easier for teams to work in unison. As a result, marketers can maximize their content efforts and ensure their company is accurately represented.