Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

Content marketing started off easy, with blogs and keyword optimization to reach audiences. However, the pressure to compete led to a focus on quantity, leaving content marketers overworked and underappreciated. They now spend an average of 33 hours a week creating content and handling other responsibilities, leaving them feeling overwhelmed. To compete in today's climate, content marketers need an amplified marketing strategy.

Listening to their audience and having conversations are important steps in this strategy. Start by asking what the audience cares about, and focus the conversation on topics that offer value. Record the conversation and break it into a collection of content for use across channels. Measure the performance of the content so you can do more of what works.

Amplified marketing helps content marketers prioritize audience interests and make better use of their time. It gives them the tools to measure content effectiveness and get back to the highly creative work they love. This strategy can help content marketers stand out in a crowded space and make a lasting connection with their audiences.