The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Effective Content Writing in 15 Steps
Marketing Content — Wed., Apr. 6, 2022Creating effective content is a great way to increase brand awareness, build a loyal audience, and grow sales. To do this, it's important to measure success at each stage of the buyer's journey, and create a content writing strategy tailored to your target audience. To get started, it's important to know who you are creating content for, generate ideas, choose a content type, and conduct keyword research.
When writing, use storytelling to create an emotional connection between your content and your audience, in addition to optimizing for SEO, including CTAs, and editing and proofreading. Finally, serve your content to the right audience, package it into newsletters and pillar pages, and measure and analyze the results.
Focus on your target audience throughout the content creation process and follow the tips in this article to create effective content. This will help you increase brand visibility, build a loyal audience, and grow sales.
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Effective Content Writing in 15 Steps
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