Four Things You Should Know About Email List Validation

Four Things You Should Know About Email List Validation

Email Marketing — Wed., Mar. 23, 2022

Email marketing has seen tremendous growth in the past two years, with opens, clicks, and conversions being up, and unsubscribes being down 50%. However, data has been decaying faster than usual due to the pandemic. Cleaning obsolete data from your email list is best-practice in order to avoid unnecessary expenses, bounces, and a poor sending reputation.

An email validator should detect more than just invalid emails, such as disposable, catch-all, and abuse emails. An email validation API can validate in real-time, and some platforms offer more features and benefits than others, such as duplicate removal and money-back guarantees. Email list validation should be done regularly to keep it healthy.

Avoid adding subscribers to your email list without permission and strive to send content people signed up for in order to keep a healthy, engaged email list and increase ROI.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Four Things You Should Know About Email List Validation

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Get Started With Multilingual Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

Email Opens Are Not Dead: What's Changed and What Hasn't

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

Reimagining Communication: The Evolution and Staying Power of Email

Reimagining Communication: The Evolution and Staying Power of Email

Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

Email Behavior Trends for 2023

Email Behavior Trends for 2023

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

How to Use Email Suppression Lists for Better Email Marketing

How to Use Email Suppression Lists for Better Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

Subscribe to the MarketingProfs Today newsletter