Email marketing has seen tremendous growth in the past two years, with opens, clicks, and conversions being up, and unsubscribes being down 50%. However, data has been decaying faster than usual due to the pandemic. Cleaning obsolete data from your email list is best-practice in order to avoid unnecessary expenses, bounces, and a poor sending reputation.
An email validator should detect more than just invalid emails, such as disposable, catch-all, and abuse emails. An email validation API can validate in real-time, and some platforms offer more features and benefits than others, such as duplicate removal and money-back guarantees. Email list validation should be done regularly to keep it healthy.
Avoid adding subscribers to your email list without permission and strive to send content people signed up for in order to keep a healthy, engaged email list and increase ROI.
Four Things You Should Know About Email List Validation
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Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.
Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.
From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.