Four Things You Should Know About Email List Validation

Email marketing has seen tremendous growth in the past two years, with opens, clicks, and conversions being up, and unsubscribes being down 50%. However, data has been decaying faster than usual due to the pandemic. Cleaning obsolete data from your email list is best-practice in order to avoid unnecessary expenses, bounces, and a poor sending reputation.

An email validator should detect more than just invalid emails, such as disposable, catch-all, and abuse emails. An email validation API can validate in real-time, and some platforms offer more features and benefits than others, such as duplicate removal and money-back guarantees. Email list validation should be done regularly to keep it healthy.

Avoid adding subscribers to your email list without permission and strive to send content people signed up for in order to keep a healthy, engaged email list and increase ROI.