Five Types of Content to Include in Your Sales Enablement Playbook

Five Types of Content to Include in Your Sales Enablement Playbook

Marketing Content — Tue., Feb. 22, 2022

Organizations can save up to $2 million per year by leveraging sales enablement to close more deals. Sales enablement is the process of providing sales teams with the resources they need to close deals, such as content, tools, knowledge, and information. Content should educate leads, overcome objections, prime them to be great customers, and provide information that leads can forward to decision-makers.

Five foundational content types needed for sales enablement are guest posts, blog posts, whitepapers, research, and reports, and case studies. Guest posts are great for reaching people at the top of the funnel, while blog posts are perfect for providing value to the middle of the funnel. Whitepapers, research, and reports are great for leads who need more education, whereas case studies show tangible results. Finally, email drip campaigns can be used to nurture leads who have not yet gotten on the phone.

Marketers and sales teams should work together to create content that meets leads' needs and answers their questions. This content should provide value, build trust, and establish relationships throughout the funnel. With the right content, organizations can save money and close more deals.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Five Types of Content to Include in Your Sales Enablement Playbook

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Three Qualities of Exceptional B2B Thought Leadership Content

Three Qualities of Exceptional B2B Thought Leadership Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

17 Must-Have Elements of Your B2B Content Brief

17 Must-Have Elements of Your B2B Content Brief

Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.

Content With Purpose: How to Elevate Your Brand

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

How Repurposing Content Benefits Small Businesses

How Repurposing Content Benefits Small Businesses

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

Subscribe to the MarketingProfs Today newsletter