The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
How to Add Audio Content to Your Marketing Strategy
Marketing Content — Thu., Jan. 6, 2022Audio content marketing is quickly gaining traction as people move away from traditional media consumption and towards digital platforms. Companies must keep up with this trend in order to capture eardrums and maintain content for their eyeballs. Popular audio content platforms include voice search, podcasts, audiobooks, and audio ads.
Businesses should determine the area of greatest need for their customers and set a reasonable budget for the audio content marketing. Found audio content and outside input can be used to get started, while objective data and feedback should be used to guide future expenditures.
By adopting, adapting, and improving, companies can create audio content that answers real questions and resonates with their target audience.
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How to Add Audio Content to Your Marketing Strategy
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