Five Ways to Improve Content Quality Signals on Landing Pages

Five Ways to Improve Content Quality Signals on Landing Pages

Marketing Content — Tue., Dec. 21, 2021

Google considers over 200 ranking factors when promoting webpages in SERPs, but almost all of them fall under one primary category: quality. To rank well, a webpage must provide high-quality content and an elevated page experience, coming from a well-trusted website. Digital marketers can prove content quality to Google by improving quality signals on landing pages.

Google looks for high-quality signals such as original information, comprehensive exploration, original insights and analysis, clear sourcing and expert authorship, and accurate spelling and grammar. Low-quality signals such as automatically generated or scraped content, irrelevant keywords, and plagiarized content will cause Google to view a webpage as low-quality.

Content marketers can improve content quality signals by increasing semantic richness, topical depth, interactive elements and rich media, and page experience. They should also ensure their content is linked to expert sources and relevant content.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Five Ways to Improve Content Quality Signals on Landing Pages

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Use B2B Video Marketing to Fuel Growth

How to Use B2B Video Marketing to Fuel Growth

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

Human Content: What It Means & Why It's Important

Human Content: What It Means & Why It's Important

AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

How to Meet Your Content Goals During Economic Uncertainty

How to Meet Your Content Goals During Economic Uncertainty

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

Three Priorities and Best-Practices for B2B Marketers in 2025

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

The Messaging Themes That Work Best in B2B Prospecting Emails

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

Subscribe to the MarketingProfs Today newsletter