Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
Email Marketing — Wed., Nov. 17, 2021As the global pandemic slowly recedes, marketers are continuing to focus on better ways to engage their audiences online. Email remains an important part of the marketing toolbox, with many marketers reporting increased engagement in the past 12 months. Verified Mark Certificates (VMCs) from DigiCert or Entrust are one way to improve ROI on email marketing programs and build trust in the inbox.
Remote work is on the rise, and VMCs work with the required DMARC email authentication policy and reporting protocol to help strengthen security and build trust in the inbox. When marketers use VMCs secured by DMARC, it demonstrates their organization's commitment to email security and protection of customer privacy.
VMCs can help marketers deliver maximum bang for the buck and increase open rates as customers spot the sender's familiar logo in their mobile client's mailbox. To qualify for a VMC, organizations must ensure they are compliant with DMARC, which requires working with IT teams.
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Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
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