As the global pandemic slowly recedes, marketers are continuing to focus on better ways to engage their audiences online. Email remains an important part of the marketing toolbox, with many marketers reporting increased engagement in the past 12 months. Verified Mark Certificates (VMCs) from DigiCert or Entrust are one way to improve ROI on email marketing programs and build trust in the inbox.
Remote work is on the rise, and VMCs work with the required DMARC email authentication policy and reporting protocol to help strengthen security and build trust in the inbox. When marketers use VMCs secured by DMARC, it demonstrates their organization's commitment to email security and protection of customer privacy.
VMCs can help marketers deliver maximum bang for the buck and increase open rates as customers spot the sender's familiar logo in their mobile client's mailbox. To qualify for a VMC, organizations must ensure they are compliant with DMARC, which requires working with IT teams.
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
Don't worry ... it's FREE!
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.