The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Email is a popular choice for B2B marketers, but texting (SMS) is gaining traction. With an open rate of 98%, and 83% of millennials opening messages within 90 seconds, SMS is an effective way to reach customers quickly. B2B companies can use SMS for status updates, feedback requests, thought leadership, brand awareness and exclusive offers. Personalization increases open rates, and there are regulations for texts.
Thought leadership is a great way to utilize text messaging, by providing a quick piece of advice and linking to more in-depth content. Brand awareness can also be strengthened by sending texts with a quick description and link. Exclusive offers are a great way to build brand loyalty, as well as warm up cold leads.
In order to make the most of SMS campaigns, marketers should consider personalizing messages, and be aware of the regulations. There are many resources available to help marketers understand the ins and outs of SMS campaigns.
Five SMS Campaigns for B2B Marketers to Try
Don't worry ... it's FREE!
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.