Five B2B Influencer Marketing Guidelines for Brands

B2B brands are increasingly utilizing influencer marketing to boost brand awareness and revenue growth. 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index. This article provides five guidelines for planning a successful B2B influencer marketing campaign.

Partnering with experts provides credibility for brands, increased exposure to their network, and a presence in media interviews. To ensure authenticity and effectiveness, brands should clearly map out their values, personalities, audiences, and goals; analyze engagement rates; and check for abnormal follower growth. It is also important to choose the right platform for the target audience.

Before launching a campaign, brands should review the influencers their competitors are working with, evaluate their performance, and use the same metrics to measure their own success. B2B businesses can benefit from influencer marketing by increasing website visits, engagements, trust, and thought leadership.