Why Do B2B Marketers Need an Agile CMS?

Why Do B2B Marketers Need an Agile CMS?

Marketing Content — Wed., Jul. 14, 2021

An Agile CMS is a new type of content management system that solves the limitations of headless CMSs and aligns IT teams and marketing practitioners. It includes a content hub, collaboration and planning tools, content services, and a development platform. These components allow B2B marketers to create and manage content across multiple channels and touchpoints in a timely fashion, helping to improve ROI.

When considering an Agile CMS, marketers should make sure it has all four components, a single content hub, collaboration and planning tools, API-first content services, and a development platform that fits into their existing technology stack. It should also be designed for marketers and content practitioners, enabling them to balance content quality and quantity.

An Agile CMS can help B2B businesses create and manage content in a way that drives customer loyalty and is optimized for future use cases. It can also improve ROI by reducing time to market and time to benefit.

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