Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

Marketing Strategy — Thu., Jul. 1, 2021

Deciding how to invest in your business's growth can be difficult. As an entrepreneur and marketing professional, I can advise you on the best resources based on your strengths, goals, and resources. When considering whether to go with in-house marketing or an agency, there are several factors to consider.

If your marketing efforts are already successful, you may have the money and resources to support additional staff. However, if you have limited resources, partnering with an outside firm may be a better option. They have already done the work and can provide a plan that fits your goals. Moreover, having a third party minimizes any risk that might impact your company.

Ultimately, you need to do your research and weigh the investment to find the best solution for your business. Whether it be in-house marketing or outsourcing, it's important to have a marketing professional taking care of your brand. With a good strategy, you can get quality content without breaking the bank.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Martech 2024: Three Trend Predictions

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

Fundamental Change Is Coming to B2B Marketing in 2024

Fundamental Change Is Coming to B2B Marketing in 2024

The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

Subscribe to the MarketingProfs Today newsletter