Marketing automation platforms can produce great results when the right campaign is used. Simple campaigns that add value and move people through the customer journey can be highly effective. Here we look at seven marketing automation campaigns that could get you promoted.
The first campaign is offering the right follow-up to those who have downloaded content, asked for information, or signed up for an event. Quick responses with content tailored to the customer journey will increase the chances of success. Cold leads can be re-engaged with emails asking if they are still interested, offering rewards, or asking to schedule a time to talk.
Newsletters are often overlooked, but can be a great source of new clients. Following up after events is important, and using personalized emails with a salesperson's name can increase response rates. Onboarding emails are also useful for increasing engagement, and Wistia saw three and a half times more likely to become paying customers when they increased the volume of content.
Seven Marketing Automation Campaigns That Should Get You Promoted
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